A Piece of LEGO History!
The Westfield Stratford Grand Opening Set

Own a rare numbered exclusive from the 2012 London store launch, complete with three minifigures. Limited to only 500 sets!

🏛 LEGO Brand Store
Set #STRATFORD

LEGO Store Grand Opening Exclusive Set, Westfield Stratford, UK

The LEGO Store Grand Opening Exclusive Set (Westfield Stratford, UK) is an ultra-rare piece of LEGO history wrapped in a tiny package.

Before you buy

Who it's for
Beginner build Die-hard collectors of rare promotional LEGO items and brand memorabilia.
Build
14 pieces · about 0.1 hours Build time is an estimate.
Availability
Likely retired
★★★★☆ 4.2 AI-generated review score, not a customer rating

Collectors cherish this set for its extreme rarity and historical significance, though casual fans will find the 15-piece count and lack of actual building elements disappointing.

📝 Our Take

AI-assisted editorial summary, grounded in our LEGO database and public community discussions. How we use AI

The LEGO Store Grand Opening Exclusive Set (Westfield Stratford, UK) is an ultra-rare piece of LEGO history wrapped in a tiny package. Released in extremely limited quantities for the 2012 grand opening of the Stratford store in London, this 15-piece set is a holy grail for brand store memorabilia collectors.

This set is perfect for hardcore LEGO completionists and brand history enthusiasts. With only three minifigures and a few basic accessories, it offers a quick 2-minute assembly but boasts immense historical and display value for those who appreciate rare promotional items.

Skip this if you are looking for an engaging building experience or a high piece-to-price ratio. For a substantial build, look toward retail Creator Expert modular buildings or standard LEGO Brand Store sets instead.

✨ New
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Hi! I'm BlockTalk, your LEGO expert. Ask me anything about the LEGO Store Grand Opening Exclusive Set, Westfield Stratford, UK - building tips, investment potential, comparisons, or anything else!
Try asking:
Why is the LEGO Westfield Stratford Grand Opening set so valuable? How many pieces and minifigures are in the STRATFORD-1 set? What accessories are included with the minifigures in this promotional set? Is this set a good investment compared to standard LEGO Brand Store sets?

🧱 Building Experience

AI-assisted build estimate, grounded in our LEGO database and public community discussions. How we use AI
🧩
14
Pieces
⏱
0.1h
Estimated Build Time
📊
Beginner
Difficulty
Build Highlights:
  • Extremely quick assembly of three distinct minifigures
  • Includes classic accessories like a frying pan and radio
  • Highly limited promotional packaging from the 2012 Westfield Stratford opening
  • Perfect pocket-sized display piece for a dedicated LEGO room

📈 Investment Analysis

AI-assisted investment analysis, grounded in our LEGO database and public community discussions. How we use AI
Not enough price history for a trend
B+
Investment Grade
⏳ Retired
This set has phenomenal investment potential due to its extreme scarcity. Released exclusively to visitors of the Westfield Stratford store opening in 2012, very few of these sealed packages remain in circulation today. Because it was never sold at retail and was distributed in a highly localized manner, its value on the secondary market is driven entirely by collector demand for 'LEGO Brand Store' memorabilia. However, potential investors should note that the liquidity for such niche promotional items is lower than mainstream UCS or Modular sets. Finding a buyer willing to pay top dollar for 15 pieces can take time, but the historical trajectory shows steady appreciation as older store opening exclusives become harder to find in mint condition.

Not Financial Advice: Content is for educational purposes only. Past performance doesn't guarantee future results. Full disclaimer

⚖ Compare Similar Sets

Compared to standard retail LEGO Brand Store sets (like 40574), this exclusive promotional pack has almost zero building elements and focuses entirely on the minifigures. While a retail store set offers a fun building experience at a reasonable price, this Stratford-1 set is a pure collector's item where the value lies in its rarity and packaging rather than the bricks.

3 Minifigures Included

The three minifigures—a chef, a bearded worker, and a cool character with orange sunglasses—are assembled from standard parts but are highly collectible as a complete trio representing the Stratford store launch.

📦 Parts Inventory

Official piece count
14
Parts cataloged in this inventory
3 unique parts, 3 pieces
Minifigures
3

LEGO counts 14 pieces. This inventory comes from a separate parts catalog and lists 15, including the 12 parts inside the minifigures; the two do not always count the same elements, so their totals differ. Spare parts are counted in neither figure.

With only 15 total pieces, the parts inventory consists solely of the minifigure components and three basic black accessories: a wrench, a frying pan, and a radio.

💎 Notable Parts

Black Tool Screwdriver and Spanner / Wrench (1x) $0.50
Black Equipment Frying Pan (1x) $0.50
Black Equipment Radio [Extended Handle, Compact Speaker Grille] (1x) $0.75
Est. BrickLink Part Value
$1.75

💡 MOC Potential

🏙 Incorporate these three unique minifigures as staff and patrons in a custom Modular LEGO Store layout.

📰 LEGO Brand Store News

Community Insights

Real opinions from Reddit and YouTube

What Reddit Says

No Reddit discussions found for this set.

What YouTubers Say

2 videos found
BlockTalk AI

Babsicals City provides vlog-style tours around the LEGO store in Stratford City. The videos offer a glimpse into the store's atmosphere and location, but do not provide in-depth reviews of the exclusive LEGO set itself.

What the Community Says

2 YouTube reviews
BlockTalk AI Summary

Babsicals City provides vlog-style tours around the LEGO store in Stratford City. The videos offer a glimpse into the store's atmosphere and location, but do not provide in-depth reviews of the exclusive LEGO set itself.

Community Content: These reviews are from Reddit and YouTube users sharing their personal experiences. Opinions may vary.

Charts Inventory Statistics

3
Unique Parts
14
Official Piece Count
3
Cataloged Inventory Pieces
3
Minifigures

LEGO counts 14 pieces. This inventory comes from a separate parts catalog and lists 15, including the 12 parts inside the minifigures; the two do not always count the same elements, so their totals differ. Spare parts are counted in neither figure.

Inventory Version: 1

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