Visit the LEGO Store!
With 541 pieces of brick-built fun

Relive your favorite memories of visiting the LEGO store with this detailed model. Includes fun features like a Pick-A-Brick wall and LEGO boxes!

🏛 Other
Set #40574

Lego Brand Store

The LEGO Brand Store set is a charming miniature tribute to every LEGO enthusiast's favorite place.

🏆 Best For: Perfect for LEGO fans who enjoy detailed models and are looking for a fun, engaging build. ⏱ 3.5 hr build 🧩 541 pcs 🎂 Ages 9+
★★★☆☆ 3.8 from 2 reviews

Fans appreciate the LEGO Brand Store set for its detailed recreation of a LEGO store and its charming design. Some find the build repetitive, but most enjoy the final display piece and the nostalgic feel of the set.

📝 Our Take

The LEGO Brand Store set is a charming miniature tribute to every LEGO enthusiast's favorite place. This set cleverly captures the essence of a LEGO store, complete with iconic features like the Pick-A-Brick wall and micro-scale LEGO models on display, making it a delightful build for fans of all ages.

This set is perfect for LEGO collectors and those who appreciate the smaller, detailed sets. It offers a fun and engaging building experience, without being too time-consuming, and it serves as a great display piece for any LEGO collection, especially for those who love to create miniature LEGO worlds.

Skip this if you prefer larger, more complex builds or are not particularly interested in LEGO-themed sets. Consider larger modular buildings or sets from themes like Star Wars or Technic if you're looking for a more challenging and immersive building experience.

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🧱 Building Experience

🧩
541
Pieces
3.5h
Build Time
📊
Intermediate
Difficulty
📏
15cm × 25cm × 13cm
Dimensions
Build Highlights:
  • Recreates the iconic LEGO Brand Store experience in miniature.
  • Features clever building techniques to represent the Pick-A-Brick wall and micro-scale models.
  • Includes fun details like a buildable cash register and safari photo stand.
  • The lower level folds out for easy access and play.

📈 Investment Analysis

→ Price stable
B
Investment Grade
⏳ Active
The LEGO Brand Store set (40574) presents a modest investment opportunity. Its appeal lies in its unique theme, capturing the essence of the LEGO retail experience. As a retired set, its value will likely appreciate over time, especially among collectors who appreciate LEGO-themed items. While the piece count is moderate, the set's exclusive nature and potential for nostalgia-driven demand could contribute to its long-term value. However, the appreciation may not be as significant as licensed themes with broader appeal.

Not Financial Advice: Content is for educational purposes only. Past performance doesn't guarantee future results. Full disclaimer

📖 About This Set

Brick-building fans can relive joyful visits to a LEGO® Brand Store with this minifigure-scale, play-and-display set (40574). Updated to include ‘Store of the Future’ features, the model includes a buildable cash register, Brick Pit, LEGO boxes, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display, plus decorative stickers. Fold out the lower level for easy access and add the adult and child minifigures to role-play a shopping trip.

  • Buildable 2-level LEGO® Brand Store (40574) – Recreate fun visits to a LEGO Store with this colorful play-and-display model, with a lower level that folds out for easy access
  • Authentic features – A cash register, LEGO® boxes, Brick Pit, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display, plus decorative stickers
  • Gift idea for ages 12 and up – This 541-piece store model measures over 5 in. (15 cm) high, 9 in. (25 cm) wide when open, and 5 in. (13 cm) deep, and makes a fun gift for kids or any LEGO® enthusiast

Compare Similar Sets

Compared to other LEGO store sets, 40574 offers a more detailed and updated design, reflecting modern LEGO store features. While sets like the older LEGO Store Grand Opening (3300003) are simpler, this set provides a more immersive and accurate representation. For those seeking a smaller, more manageable build with a focus on the LEGO retail experience, this set is an excellent choice.

2 Minifigures Included

The set includes two minifigures: an adult and a child, each with unique torsos and hairpieces. These figures add a touch of realism to the LEGO store scene.

📦 Full Parts Inventory - 96 unique parts • 467 total pieces

Sticker Sheet 2 for Set 40574-1 Sticker Sheet 2 f...
Part #: 10100579 [No Color/Any Color]
Sticker Sheet 1 for Set 40574-1 Sticker Sheet 1 f...
Part #: 10100580 [No Color/Any Color]
Tile 6 x 6 with Bottom Tubes Tile 6 x 6 with B...
Part #: 10202 White
Brick Special 1 x 2 with 2 Studs on 1 Side Brick Special 1 x...
Part #: 11211 12× White
Brick 1 x 1 x 3 Brick 1 x 1 x 3
Part #: 14716 White
Tile 2 x 2 Corner Tile 2 x 2 Corner
Part #: 14719 Yellow
Brick Round 2 x 2 Dome Bottom [Open Stud] Brick Round 2 x 2...
Part #: 15395 Red
Brick Round 2 x 2 Dome Bottom [Open Stud] Brick Round 2 x 2...
Part #: 15395 Bright Light Orange
Brick Special 1 x 4 with Masonry Brick Profile Brick Special 1 x...
Part #: 15533 Light Bluish Gray
Plate Special 1 x 2 with 1 Stud with Groove and Inside Stud Holder (Jumper) Plate Special 1 x...
Part #: 15573 Yellow
Plate Special 1 x 2 with 1 Stud with Groove and Inside Stud Holder (Jumper) Plate Special 1 x...
Part #: 15573 Green
Tile Special 1 x 1 with Clip with Rounded Edges Tile Special 1 x ...
Part #: 15712 Light Bluish Gray
Plate Special Round 2 x 2 with Center Stud (Jumper Plate) Plate Special Rou...
Part #: 18674 White
Hinge Plate 1 x 4 Swivel Top / Base - Hollow Clip [Complete Assembly] Hinge Plate 1 x 4...
Part #: 1927 White
Brick Special 1 x 1 with Scroll with Open Stud Brick Special 1 x...
Part #: 20310 Tan
Brick Special 1 x 2 x 1 2/3 with 4 Studs on 1 Side Brick Special 1 x...
Part #: 22885 White
Brick 1 x 2 x 3 with Bottom Stud Holder Brick 1 x 2 x 3 w...
Part #: 22886 White
Tile Special 1 x 2 Grille with Bottom Groove Tile Special 1 x ...
Part #: 2412b White
Plate 2 x 2 Corner Plate 2 x 2 Corner
Part #: 2420 Yellow
Tile 1 x 4 with Groove Tile 1 x 4 with G...
Part #: 2431 Yellow
Tile 1 x 4 with Groove Tile 1 x 4 with G...
Part #: 2431 Light Bluish Gray
Brick 1 x 1 x 5 with Solid Stud Brick 1 x 1 x 5 w...
Part #: 2453b White
Plant, Flower, Plate Round 1 x 1 with 5 Petals Plant, Flower, Pl...
Part #: 24866 Bright Green
Tile Round 1 x 1 Quarter Tile Round 1 x 1 ...
Part #: 25269 White
Plate Special 1 x 2 Side Handle [Free Ends] Plate Special 1 x...
Part #: 2540 Black
Tile 2 x 3 Tile 2 x 3
Part #: 26603 Light Bluish Gray
Tile 2 x 3 Tile 2 x 3
Part #: 26603 Green
Tile 2 x 2 Curved, Macaroni Tile 2 x 2 Curved...
Part #: 27925 White
Brick 2 x 4 Brick 2 x 4
Part #: 3001 White
Brick 1 x 2 Brick 1 x 2
Part #: 3004 White
Brick 1 x 1 Brick 1 x 1
Part #: 3005 White
Brick 1 x 1 Brick 1 x 1
Part #: 3005 Light Bluish Gray
Brick 1 x 1 Brick 1 x 1
Part #: 3005 Yellow
Brick 1 x 8 Brick 1 x 8
Part #: 3008 White
Brick 1 x 8 Brick 1 x 8
Part #: 3008 Yellow
Brick 1 x 6 Brick 1 x 6
Part #: 3009 Green
Brick 1 x 4 Brick 1 x 4
Part #: 3010 10× Yellow
Brick 1 x 4 Brick 1 x 4
Part #: 3010 White
Brick Round 2 x 2 x 1 2/3 Dome Top, Hollow Stud Brick Round 2 x 2...
Part #: 30151b Trans-Clear
Plate 2 x 4 Plate 2 x 4
Part #: 3020 Red
Plate 2 x 3 Plate 2 x 3
Part #: 3021 Yellow
Plate 2 x 2 Plate 2 x 2
Part #: 3022 Red
Plate 1 x 2 Plate 1 x 2
Part #: 3023 Trans-Clear
Plate 1 x 2 Plate 1 x 2
Part #: 3023 Red
Plate 1 x 2 Plate 1 x 2
Part #: 3023 White
Plate 1 x 2 Plate 1 x 2
Part #: 3023 Light Bluish Gray
Plate 1 x 2 Plate 1 x 2
Part #: 3023 Dark Bluish Gray
Plate 1 x 1 Plate 1 x 1
Part #: 3024 Trans-Clear
Plate 1 x 1 Plate 1 x 1
Part #: 3024 Reddish Brown
Plate 1 x 1 Plate 1 x 1
Part #: 3024 Dark Bluish Gray
Plate 1 x 1 Plate 1 x 1
Part #: 3024 Yellow
Plate 1 x 1 Plate 1 x 1
Part #: 3024 White
Plate 1 x 1 Plate 1 x 1
Part #: 3024 Black
Plate 4 x 10 Plate 4 x 10
Part #: 3030 Dark Bluish Gray
Plate 6 x 10 Plate 6 x 10
Part #: 3033 Dark Bluish Gray
Plate 6 x 8 Plate 6 x 8
Part #: 3036 Dark Bluish Gray
Brick Special 1 x 4 with 4 Studs on One Side Brick Special 1 x...
Part #: 30414 12× White
Brick Round 1 x 1 Open Stud Brick Round 1 x 1...
Part #: 3062b Light Bluish Gray
Brick Round 1 x 1 Open Stud Brick Round 1 x 1...
Part #: 3062b Reddish Brown
Tile 2 x 2 with Groove Tile 2 x 2 with G...
Part #: 3068b Dark Bluish Gray
Tile 2 x 2 with Groove Tile 2 x 2 with G...
Part #: 3068b Red
Tile 1 x 2 with Groove Tile 1 x 2 with G...
Part #: 3069b 13× Yellow
Tile 1 x 2 with Groove Tile 1 x 2 with G...
Part #: 3069b Lime
Tile 1 x 2 with Groove Tile 1 x 2 with G...
Part #: 3069b 14× Light Bluish Gray
Tile 1 x 2 with Groove Tile 1 x 2 with G...
Part #: 3069b Blue
Tile 1 x 2 with Groove Tile 1 x 2 with G...
Part #: 3069b Dark Bluish Gray
Tile 1 x 2 with Groove Tile 1 x 2 with G...
Part #: 3069b Medium Lavender
Tile 1 x 2 with Groove Tile 1 x 2 with G...
Part #: 3069b Black
Tile 1 x 2 with Groove Tile 1 x 2 with G...
Part #: 3069b Red
Tile 1 x 1 with Groove Tile 1 x 1 with G...
Part #: 3070b Light Bluish Gray
Tile 1 x 1 with Groove Tile 1 x 1 with G...
Part #: 3070b Tan
Tile 1 x 1 with Groove Tile 1 x 1 with G...
Part #: 3070b 21× Yellow
Plate Special 3 x 2 with Rounded End, Hole Plate Special 3 x...
Part #: 3176 Red
Plate Special 1 x 2 with Door Rail Plate Special 1 x...
Part #: 32028 White
Plant, Plate 1 x 1 Round with 3 Leaves Plant, Plate 1 x ...
Part #: 32607 Lime
Slope Curved 2 x 2 x 2/3 Inverted Slope Curved 2 x ...
Part #: 32803 Black
Brick Special 1 x 1 x 1 2/3 with Studs on 1 Side Brick Special 1 x...
Part #: 32952 White
Plate Special 2 x 2 with Only 2 studs Plate Special 2 x...
Part #: 33909 Light Bluish Gray
Plate Special 1 x 3 with 2 Studs with Groove and Inside Stud Holder (Jumper) Plate Special 1 x...
Part #: 34103 Yellow
Slope Double 45° 1 x 1 Slope Double 45° ...
Part #: 35464 Tan
Brick 1 x 3 Brick 1 x 3
Part #: 3622 White
Brick 1 x 3 Brick 1 x 3
Part #: 3622 Yellow
Plate 1 x 6 Plate 1 x 6
Part #: 3666 White
Plate 1 x 4 Plate 1 x 4
Part #: 3710 Red
Plate 1 x 4 Plate 1 x 4
Part #: 3710 Yellow
Plate 1 x 4 Plate 1 x 4
Part #: 3710 White
Plate 1 x 4 Plate 1 x 4
Part #: 3710 Green
Plant, Stem with 3 Leaves and Bottom Pin Plant, Stem with ...
Part #: 37695 Bright Green
Hinge Brick 1 x 4 [Upper] Hinge Brick 1 x 4...
Part #: 3830 Light Bluish Gray
Hinge Brick 1 x 4 [Upper] Hinge Brick 1 x 4...
Part #: 3830 White
Hinge Brick 1 x 4 [Lower] Hinge Brick 1 x 4...
Part #: 3831 White
Hinge Brick 1 x 4 [Lower] Hinge Brick 1 x 4...
Part #: 3831 Light Bluish Gray
Plate Round 2 x 2 with Axle Hole Type 1 (+ Opening) Plate Round 2 x 2...
Part #: 4032a Green
Plate Round 2 x 2 with Axle Hole Type 1 (+ Opening) Plate Round 2 x 2...
Part #: 4032a Red
Brick Special 1 x 1 with Headlight Brick Special 1 x...
Part #: 4070 Black
Brick Special 1 x 1 with Headlight Brick Special 1 x...
Part #: 4070 White
Plate 8 x 8 Plate 8 x 8
Part #: 41539 Dark Bluish Gray
Plate Special 1 x 4 with 2 Studs with Groove [New Underside] Plate Special 1 x...
Part #: 41740 Yellow
Equipment Weapon, Loudhailer / Speaker / Blaster / Space Gun Equipment Weapon,...
Part #: 4349 Black
Brick Arch 1 x 3 Brick Arch 1 x 3
Part #: 4490 Light Bluish Gray
Brick Special 1 x 2 x 2/3 with Studs on Sides Brick Special 1 x...
Part #: 4595 Black
Dish 2 x 2 Inverted [Radar] Dish 2 x 2 Invert...
Part #: 4740 Yellow
Brick Special 1 x 1 with Studs on 2 Sides Brick Special 1 x...
Part #: 47905 Black
Brick Curved 1 x 1 x 2/3 Double Curved Top, No Studs Brick Curved 1 x ...
Part #: 49307 Red
Slope 30° 1 x 1 x 2/3 (Cheese Slope) Slope 30° 1 x 1 x...
Part #: 54200 Black
Slope 30° 1 x 1 x 2/3 (Cheese Slope) Slope 30° 1 x 1 x...
Part #: 54200 Red
Glass for Window 1 x 4 x 6 Glass for Window ...
Part #: 57895 Trans-Clear
Panel 1 x 6 x 5 Panel 1 x 6 x 5
Part #: 59349 Trans-Clear
Cone 1 x 1 [Top Groove] Cone 1 x 1 [Top G...
Part #: 59900 Black
Cone 1 x 1 [Top Groove] Cone 1 x 1 [Top G...
Part #: 59900 Blue
Bar 7 x 3 with Double Clips (Ladder) [Straight Clips] Bar 7 x 3 with Do...
Part #: 6020 Black
Door Frame 1 x 4 x 6 Type 2 Door Frame 1 x 4 ...
Part #: 60596 White
Door 1 x 4 x 6 Smooth with Chamfered Handle Plinth Door 1 x 4 x 6 Sm...
Part #: 60616b Trans-Clear
Plate Special 1 x 1 with Clip Horizontal [Thick Open O Clip] Plate Special 1 x...
Part #: 61252 Yellow
Plate Special 1 x 1 with Clip Horizontal [Thick Open O Clip] Plate Special 1 x...
Part #: 61252 Blue
Plate Special 1 x 1 with Clip Horizontal [Thick Open O Clip] Plate Special 1 x...
Part #: 61252 Pearl Gold
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Dark Pink
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Dark Purple
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Blue
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Red
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Orange
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Lime
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Dark Turquoise
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Bright Light Orange
Plate Round 1 x 1 with Solid Stud Plate Round 1 x 1...
Part #: 6141 Green
Panel 1 x 1 x 1 Corner Panel 1 x 1 x 1 C...
Part #: 6231 White
Equipment Telescope / Torch / Spyglass, Support Round 1 x 1 x 1 2/3 Equipment Telesco...
Part #: 64644 Light Bluish Gray
Tile 1 x 6 with Groove Tile 1 x 6 with G...
Part #: 6636 Yellow
Tile 1 x 6 with Groove Tile 1 x 6 with G...
Part #: 6636 Light Bluish Gray
Brick Round, Half 1 x 2 Brick Round, Half...
Part #: 68013 White
Bar 1L / Stem with 3 Sprouts/Prongs Bar 1L / Stem wit...
Part #: 68211 Reddish Brown
Tile 2 x 6 Tile 2 x 6
Part #: 69729 Yellow
Tile 2 x 6 Tile 2 x 6
Part #: 69729 White
Brick Curved, 3 x 1 with 1/3 Inverted Cutout Brick Curved, 3 x...
Part #: 70681 White
Bar 2L with Stop in Center Bar 2L with Stop ...
Part #: 78258 White
Brick Curved 2 x 1 with Inverted Cutout Brick Curved 2 x ...
Part #: 78666 White
Brick Round Corner 2 x 2 Macaroni with Stud Notch and Reinforced Underside [New Style] Brick Round Corne...
Part #: 85080 Yellow
Plate Round 1 x 1 with Open Stud Plate Round 1 x 1...
Part #: 85861 White
Plate Round 1 x 1 with Open Stud Plate Round 1 x 1...
Part #: 85861 Pearl Gold
Tile 2 x 4 with Groove Tile 2 x 4 with G...
Part #: 87079 11× Light Bluish Gray
Tile 2 x 4 with Groove Tile 2 x 4 with G...
Part #: 87079 Yellow
Tile 2 x 4 with Groove Tile 2 x 4 with G...
Part #: 87079 White
Brick Special 1 x 1 with Stud on 1 Side Brick Special 1 x...
Part #: 87087 30× Tan
Brick Special 1 x 1 with Stud on 1 Side Brick Special 1 x...
Part #: 87087 White
Plate Special 2 x 2 with Groove and Center Stud (Jumper) Plate Special 2 x...
Part #: 87580 Dark Bluish Gray
Plate Special 2 x 2 with Groove and Center Stud (Jumper) Plate Special 2 x...
Part #: 87580 Yellow
Plate Special 2 x 2 with Groove and Center Stud (Jumper) Plate Special 2 x...
Part #: 87580 White
Bar 3L Bar 3L
Part #: 87994 White
Minifig Trophy Statuette Minifig Trophy St...
Part #: 90398 White
Tile Round 1 x 1 Tile Round 1 x 1
Part #: 98138 15× Trans-Clear
Tile Round 1 x 1 Tile Round 1 x 1
Part #: 98138 Yellow
Tile Round 1 x 1 Tile Round 1 x 1
Part #: 98138 Red
Brick Special 1 x 2 with Masonry Brick Profile Brick Special 1 x...
Part #: 98283 Light Bluish Gray
Bracket 1 x 2 - 2 x 2 Inverted Bracket 1 x 2 - 2...
Part #: 99207 Red
Bracket 1 x 2 - 2 x 2 Inverted Bracket 1 x 2 - 2...
Part #: 99207 Reddish Brown
The set includes a good selection of basic bricks and tiles in white, yellow, and light bluish gray, offering a versatile palette for MOC builders. The tan bricks with studs on one side are particularly useful for adding texture and detail.

💎 Notable Parts

Tan Brick Special 1 x 1 with Stud on 1 Side (30x) $4.50
Yellow Tile 1 x 1 with Groove (21x) $2.10
White Brick Special 1 x 4 with 4 Studs on One Side (12x) $1.80
Est. BrickLink Part Value
$8.40

💡 MOC Potential

🏙 Expand the store to a modular building.
🏙 Create a street scene with other shops.
🏛 Rebuild into a different type of store.

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📖 Building Instructions 3

Lego Brand Store Instructions
BI 3106, 112+4,40574 V29
Download PDF
Lego Brand Store Instructions
BI 3106, 112+4,40574 V39
Download PDF
Lego Brand Store Instructions
BI 3106, 112+4, 40574 V29
Download PDF

Charts Inventory Statistics

96
Unique Parts
467
Total Pieces
2
Minifigures
Inventory Version: 1