Build Your Alphabet Town!
Learn ABCs with LEGO Duplo

Spark early learning with this colorful 87-piece set! Perfect for toddlers to explore letters, shapes, and creativity.

🏛 Basic Set
Set #10935

Alphabet Town

Alphabet Town is a delightful educational toy for toddlers.

🏆 Best For: Ideal for toddlers aged 1.5+ who are new to LEGO and learning the alphabet. ⏱ 1 hr build 🧩 87 pcs 🎂 Ages 1+
★★★★☆ 4.2

Parents appreciate this set for its educational value and ease of use for toddlers. Some feel it's slightly overpriced for the piece count, but the focus on learning and the engaging design are generally well-received.

📝 Our Take

Alphabet Town is a delightful educational toy for toddlers. This set combines the fun of LEGO DUPLO bricks with the essential skill of learning the alphabet, making it a perfect gift for young children just starting their building journey.

This set is perfect for parents and educators looking for a fun way to introduce letters to toddlers. With its colorful bricks, simple designs, and included figures, it offers endless opportunities for creative play and early learning.

Skip this if you're looking for a challenging build or complex models. This set is specifically designed for the youngest LEGO fans, so older children or adult builders may find it too simplistic. Consider the LEGO Classic sets for more advanced building experiences.

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🧱 Building Experience

🧩
87
Pieces
1h
Build Time
📊
Beginner
Difficulty
📏
33cm × 52cm × 10cm
Dimensions
Build Highlights:
  • Simple and easy-to-handle DUPLO bricks
  • Focus on letter recognition and early vocabulary
  • Includes a car and figures for imaginative play
  • Bright and colorful design to engage young children

📈 Investment Analysis

→ Price stable
C+
Investment Grade
⏳ Active
Alphabet Town is a set targeted at a very specific demographic: toddlers. As a retired DUPLO set, its investment potential lies in its educational value and appeal to parents and educators. While it may not see massive appreciation, its low price point and potential for long-term relevance in early childhood education could make it a modest investment. The set's value will likely be tied to its condition and completeness, with boxed sets fetching a premium.

Not Financial Advice: Content is for educational purposes only. Past performance doesn't guarantee future results. Full disclaimer

📖 About This Set

Looking for the best toy to help toddlers recognize their letters? The LEGO® DUPLO® Classic Alphabet Town (10935) learning toy comes with all the letters of the alphabet, a drivable car and girl, boy and pug figures for hours of creative play. This is an ideal first LEGO set that lets toddlers create and recreate unlimited fun, colorful buildings.

Making learning fun
The opportunities for learning are limitless. Not only will toddlers start to recognize the alphabet and colors, but they’ll also be able to explore new and interesting shapes. With so many bricks included, they’ll love building the tallest tower they can… which, of course, they’ll delight in knocking down – only to rebuild it again!

With relatable characters, impossible-to-ignore, brightly colored bricks and interesting features, LEGO DUPLO toy playsets let preschoolers build self-expression through hours of fun-filled creative play.

  • Introduce toddlers to the ABC – Little builders learn their colors, shapes and letters with the LEGO® DUPLO® Classic Alphabet Town (10935) building toy
  • So much to explore – This 87-piece set comes with 3 figures and lets toddlers explore shapes, colors and their own creativity as they drive the car through a town of their own design
  • Build and rebuild for limitless fun – Preschoolers build the town however they like, then explore it with the figures, drive around it with the car or knockit down and start again
  • First LEGO® set – With its easy-to-handle bricks and figures, this educational toddlers’ toy can be given as a holiday, birthday or anytime gift for boys and girls aged 18 months and up
  • Big bricks for lots of fun – With all the bricks lined up, this toy building model measures over 12 in. (33 cm) high, 20 in. (52 cm) wide and 3 in. (10 cm) deep
  • Digital building instructions – The LEGO® Builder app includes a digital version of the building instructions included with this set
  • Making learning fun – This educational toy lets kids and parents engage through play, as grown-ups help little builders learn about letters and colors
  • Learning through play – All LEGO® DUPLO® sets are expertly designed to engage preschoolers and help develop their social, motor and creative skills
  • Consistent quality – LEGO® DUPLO® toys meet strict industry standards to ensure they’re easy for little fingers to pick up and place, so the learning is always fun: it’s been that way since 1969
  • Safety assured – LEGO® DUPLO® sets’ bricks and pieces are dropped, heated, crushed, twisted and analyzed to make sure that they meet stringent global safety standards

Compare Similar Sets

Compared to other DUPLO sets, Alphabet Town focuses specifically on letter recognition. While sets like 'My First Number Train' (10847-1) introduce numbers, Alphabet Town provides a comprehensive introduction to the alphabet. It's a great choice for parents prioritizing literacy skills, but those seeking broader developmental play might consider a mix of DUPLO sets.

📦 Full Parts Inventory - 51 unique parts • 87 total pieces

Duplo Brick 2 x 4 x 2 Arch Duplo Brick 2 x 4...
Part #: 11198 Yellow
Duplo Brick 2 x 4 x 2 Arch Duplo Brick 2 x 4...
Part #: 11198 Medium Azure
Duplo Brick 2 x 4 x 2 Arch Duplo Brick 2 x 4...
Part #: 11198 Lime
Duplo Car Base 2 x 4 with Fixed Axles - 27.5 Yellow Wheels and Black Tires Duplo Car Base 2 ...
Part #: 12592c02 Black
Duplo Brick 2 x 3 with Curved Top Duplo Brick 2 x 3...
Part #: 2302 Bright Light Yellow
Duplo Plate 4 x 6 Duplo Plate 4 x 6
Part #: 25549 Lime
Duplo Brick 4 x 2 Double Slope 45° Duplo Brick 4 x 2...
Part #: 29303 Yellow
Duplo Brick 4 x 2 Double Slope 45° Duplo Brick 4 x 2...
Part #: 29303 Red
Duplo Brick 2 x 4 Duplo Brick 2 x 4
Part #: 3011 Bright Green
Duplo Brick 2 x 4 Duplo Brick 2 x 4
Part #: 3011 Lime
Duplo Brick 2 x 4 Duplo Brick 2 x 4
Part #: 3011 Orange
Duplo Brick 2 x 4 Duplo Brick 2 x 4
Part #: 3011 Blue
Duplo Brick 2 x 4 Duplo Brick 2 x 4
Part #: 3011 Yellow
Duplo Brick 2 x 2 x 2 with Coral 'A' Print Duplo Brick 2 x 2...
Part #: 31110pr0119 Red
Duplo Brick 2 x 2 x 2 with Bright Light Orange 'B' Print Duplo Brick 2 x 2...
Part #: 31110pr0120 Orange
Duplo Brick 2 x 2 x 2 with Bright Light Yellow 'C' Print Duplo Brick 2 x 2...
Part #: 31110pr0121 Yellow
Duplo Brick 2 x 2 x 2 with 'D' Print Duplo Brick 2 x 2...
Part #: 31110pr0123 Lime
Duplo Brick 2 x 2 x 2 with 'E' Print Duplo Brick 2 x 2...
Part #: 31110pr0124 Medium Azure
Duplo Brick 2 x 2 x 2 with Lavender 'F' Print Duplo Brick 2 x 2...
Part #: 31110pr0125 Medium Lavender
Duplo Brick 2 x 2 x 2 with Red 'G' Print Duplo Brick 2 x 2...
Part #: 31110pr0126 Coral
Duplo Brick 2 x 2 x 2 with Orange 'H' Print Duplo Brick 2 x 2...
Part #: 31110pr0127 Bright Light Orange
Duplo Brick 2 x 2 x 2 with Yellow 'I' Print Duplo Brick 2 x 2...
Part #: 31110pr0128 Bright Light Yellow
Duplo Brick 2 x 2 x 2 with Lime 'J' Print Duplo Brick 2 x 2...
Part #: 31110pr0129 Yellowish Green
Duplo Brick 2 x 2 x 2 with Azure 'K' Print Duplo Brick 2 x 2...
Part #: 31110pr0130 Light Aqua
Duplo Brick 2 x 2 x 2 with Purple 'L' Print Duplo Brick 2 x 2...
Part #: 31110pr0131 Lavender
Duplo Brick 2 x 2 x 2 with Coral 'M' Print Duplo Brick 2 x 2...
Part #: 31110pr0132 Red
Duplo Brick 2 x 2 x 2 with 'N' Print Duplo Brick 2 x 2...
Part #: 31110pr0133 Orange
Duplo Brick 2 x 2 x 2 with Bight Light Yellow 'O' Print Duplo Brick 2 x 2...
Part #: 31110pr0134 Yellow
Duplo Brick 2 x 2 x 2 with 'P' Print Duplo Brick 2 x 2...
Part #: 31110pr0135 Lime
Duplo Brick 2 x 2 x 2 with Light Aqua 'Q' Print Duplo Brick 2 x 2...
Part #: 31110pr0136 Medium Azure
Duplo Brick 2 x 2 x 2 with Lavender 'R' Print Duplo Brick 2 x 2...
Part #: 31110pr0137 Medium Lavender
Duplo Brick 2 x 2 x 2 with Red 'S' Print Duplo Brick 2 x 2...
Part #: 31110pr0138 Coral
Duplo Brick 2 x 2 x 2 with Orange 'T' Print Duplo Brick 2 x 2...
Part #: 31110pr0139 Bright Light Orange
Duplo Brick 2 x 2 x 2 with Yellow 'U' Print Duplo Brick 2 x 2...
Part #: 31110pr0140 Bright Light Yellow
Duplo Brick 2 x 2 x 2 with Lime 'V' Print Duplo Brick 2 x 2...
Part #: 31110pr0141 Yellowish Green
Duplo Brick 2 x 2 x 2 with Azure 'W' Print Duplo Brick 2 x 2...
Part #: 31110pr0142 Light Aqua
Duplo Brick 2 x 2 x 2 with Medium Lavender 'X' Print Duplo Brick 2 x 2...
Part #: 31110pr0143 Lavender
Duplo Brick 2 x 2 x 2 with Bright Light Yellow 'Y' Print Duplo Brick 2 x 2...
Part #: 31110pr0144 Yellow
Duplo Brick 2 x 2 x 2 with Light Aqua 'Z' Print Duplo Brick 2 x 2...
Part #: 31110pr0145 Medium Azure
Duplo Brick 2 x 4 x 2 Curved Top Duplo Brick 2 x 4...
Part #: 31213 Yellow
Duplo Brick 2 x 2 Duplo Brick 2 x 2
Part #: 3437 Coral
Duplo Brick 2 x 2 Duplo Brick 2 x 2
Part #: 3437 Yellow
Duplo Brick 2 x 2 Duplo Brick 2 x 2
Part #: 3437 Bright Light Yellow
Duplo Brick 2 x 2 x 2 Curved Top Duplo Brick 2 x 2...
Part #: 3664 Red
Duplo Figure Child with Short Wavy Hair Brown, Light Bluish Gray Legs, Jacket over Striped Shirt Print Duplo Figure Chil...
Part #: 38909pr0056 White
Duplo Plate 2 x 4 Duplo Plate 2 x 4
Part #: 40666 Bright Green
Duplo Plate 6 x 12 Duplo Plate 6 x 12
Part #: 4196 White
Duplo Brick 2 x 10 x 2 Arch Duplo Brick 2 x 1...
Part #: 51704 Red
Duplo Door / Window Frame Flat Front Surface, Completely Open Back Duplo Door / Wind...
Part #: 61649 Medium Azure
Duplo Door / Window Frame Flat Front Surface, Completely Open Back Duplo Door / Wind...
Part #: 61649 Blue
Duplo Door / Window Frame Flat Front Surface, Completely Open Back Duplo Door / Wind...
Part #: 61649 Bright Light Yellow
Duplo Brick 3 x 2 x 2 Slope Duplo Brick 3 x 2...
Part #: 63871 Red
Duplo Animal Dog, Pug with Dark Tan Face and Black Nose Print Duplo Animal Dog,...
Part #: 65161pr0001 Tan
Duplo Figure Child with Long Hair and Cap Coral, Bright Light Blue Legs, Striped Shirt with Heart Print Duplo Figure Chil...
Part #: 72152pr0058 White
Duplo Brick 1 x 2 x 2 with Bottom Tube Duplo Brick 1 x 2...
Part #: 76371 Bright Light Yellow
Duplo Brick 1 x 2 x 2 with Bottom Tube Duplo Brick 1 x 2...
Part #: 76371 Dark Azure
Duplo Brick 1 x 2 x 2 with Bottom Tube Duplo Brick 1 x 2...
Part #: 76371 Medium Azure
Duplo Brick 1 x 2 x 2 with Bottom Tube Duplo Brick 1 x 2...
Part #: 76371 Coral
Duplo Brick 1 x 2 x 2 with Bottom Tube Duplo Brick 1 x 2...
Part #: 76371 Orange
Duplo Brick 1 x 2 x 2 with Bottom Tube Duplo Brick 1 x 2...
Part #: 76371 Blue
Duplo Plant, Flower with 1 Top Studs Duplo Plant, Flow...
Part #: 84195 Red
Duplo Plant, Flower with 1 Top Studs Duplo Plant, Flow...
Part #: 84195 Yellow
Duplo Brick 2 x 3 Duplo Brick 2 x 3
Part #: 87084 White
Duplo Door / Window with Four Equal Square Cornered Panes Duplo Door / Wind...
Part #: 90265 White
Duplo Brick 2 x 4 Curved Top Duplo Brick 2 x 4...
Part #: 98223 Yellow
Duplo Brick 2 x 4 Curved Top Duplo Brick 2 x 4...
Part #: 98223 Dark Azure
Duplo Brick 2 x 4 Curved Top Duplo Brick 2 x 4...
Part #: 98223 Bright Green
Duplo Brick 2 x 4 Curved Bottom Duplo Brick 2 x 4...
Part #: 98224 Bright Green
Duplo Brick Round 2 x 2 x 2 Duplo Brick Round...
Part #: 98225 Bright Light Yellow
Duplo Plate 2 x 6 Duplo Plate 2 x 6
Part #: 98233 Bright Green
The set features a good selection of basic DUPLO bricks in bright colors, ideal for young builders. The printed letter bricks add educational value and are unique to alphabet-themed sets.

🛒 Where to Buy

Chowren Toys
✓ In Stock
$29.99
Walmart
✓ In Stock
$34.99
The Toy Maven
✓ In Stock
$54.99
eBay
Amazon

💎 Notable Parts

Red Duplo Brick 3 x 2 x 2 Slope (4x) $0.60
Lime Duplo Plate 4 x 6 (2x) $0.40
Lime Duplo Brick 2 x 2 x 2 with 'P' Print (1x) $1.50
Yellow Duplo Brick 2 x 2 x 2 with Bight Light Yellow 'O' Print (1x) $1.50
Lavender Duplo Brick 2 x 2 x 2 with Purple 'L' Print (1x) $1.50
Est. BrickLink Part Value
$5.50

💡 MOC Potential

🏙 Build a small town with different buildings for each letter.
🌳 Create a colorful garden with flowers and plants shaped like letters.
🚗 Design a train with lettered cars.

📰 Basic Set News

Community Insights

Real opinions from Reddit and YouTube

What Reddit Says

No Reddit discussions found for this set.

What YouTubers Say

Based on 9 videos
3.2 /5
Mixed
11% positive
BlockTalk AI

Alphabet Town (10935-1) receives mixed sentiment overall on YouTube. While Genevieve's Playhouse expresses strong positivity towards its educational value for toddlers with Paw Patrol integration, other reviews take a more neutral stance, often focusing on unboxing and building aspects. The overall sentiment leans towards a slightly positive, but not overwhelmingly so.

Community Sentiment

Based on 9 YouTube reviews

Reddit

Not enough Reddit data

YouTube

3.2 /5
Mixed
11% positive
1
Positive
8
Mixed
0
Critical
BlockTalk AI Analysis

Alphabet Town (10935-1) receives mixed sentiment overall on YouTube. While Genevieve's Playhouse expresses strong positivity towards its educational value for toddlers with Paw Patrol integration, other reviews take a more neutral stance, often focusing on unboxing and building aspects. The overall sentiment leans towards a slightly positive, but not overwhelmingly so.

What the Community Says

3 YouTube reviews
BlockTalk AI Summary

Genevieve's Playhouse highlights the set's ABC learning capabilities for toddlers, associating it with popular characters. Kicsomi focuses on the set as a gift option for young children learning the alphabet, while YVO plays includes it as part of a larger LEGO DUPLO compilation, offering a brief glimpse during an unboxing and building segment.

Community Content: These reviews are from Reddit and YouTube users sharing their personal experiences. Opinions may vary.

📖 Building Instructions 5

Alphabet Town Instructions
BI 3106, 20, 10935 V29/V118
Download PDF
Alphabet Town Instructions
BI 3106, 20, 10935 V39/V142
Download PDF
Alphabet Town Instructions
BI LEAFLET 2009, 2, 115, V29/V118
Download PDF
Alphabet Town Instructions
BI LEAFLET 2009, 2, 115, V39/V142
Download PDF
Alphabet Town Instructions
BI 3106, 20, 10935 V29/V118
Download PDF

Charts Inventory Statistics

51
Unique Parts
87
Total Pieces
0
Minifigures
Inventory Version: 1