How many pieces are in the LEGO Store Special Event Minifigure Set?

LEGO Store Special Event Minifigure Set contains 12 pieces.

What age is the LEGO Store Special Event Minifigure Set recommended for?

This set is recommended for ages 6+.

When was the LEGO Store Special Event Minifigure Set released?

LEGO Store Special Event Minifigure Set was released in 2012.

🏛 LEGO Brand Store

Set #5000023

LEGO Store Special Event Minifigure Set

The LEGO Store Special Event Minifigure Set is a charming little promotional item.

Before you buy

Who it's for: Ages 6+ · Beginner build Ideal for LEGO collectors of all ages who appreciate unique minifigures and promotional sets.
Build: 12 pieces · about 0.1 hours Build time is an estimate.
Availability: Likely retired

★★★★☆ 4.0 AI-generated review score, not a customer rating

Fans appreciate this set for its exclusive minifigures and its representation of the LEGO brand. However, some find the low piece count and simple construction underwhelming for the price.

Check price on eBay

📝 Our Take

AI-assisted editorial summary, grounded in our LEGO database and public community discussions. How we use AI

The LEGO Store Special Event Minifigure Set is a charming little promotional item. Released in 2012, this set offered a unique opportunity to acquire exclusive minifigures that represent the LEGO brand itself.

This set is perfect for LEGO collectors and minifigure enthusiasts. Its small size makes it an easy addition to any collection, and the unique minifigures add a special touch of LEGO history.

Skip this if you're looking for a complex build or play features. This set focuses solely on the minifigures, so consider larger LEGO Store sets like 40305-1 for a more substantial building experience.

✨ New

Ask BlockTalk about this set

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BlockTalk

Hi! I'm BlockTalk, your LEGO expert. Ask me anything about the LEGO Store Special Event Minifigure Set - building tips, investment potential, comparisons, or anything else!

Try asking:

What makes this minifigure set a special event item? How does this set compare to other LEGO Store promotional sets in terms of value? Is this set a good starting point for a LEGO minifigure collection? What are some creative ways to display this set within a larger LEGO city layout?

🧱 Building Experience

AI-assisted build estimate, grounded in our LEGO database and public community discussions. How we use AI

🧩

Pieces

⏱

0.1h

Estimated Build Time

📊

Beginner

Difficulty

👤

Ages

Build Highlights:

Simple and quick build
Focus on minifigure assembly
No complex building techniques
Great for adding to a LEGO Store display

📈 Investment Analysis

AI-assisted investment analysis, grounded in our LEGO database and public community discussions. How we use AI

→ Price stable

C+

Investment Grade

⏳ Retired

The LEGO Store Special Event Minifigure Set presents a modest investment opportunity. Its low piece count and relatively common availability limit significant appreciation potential. However, the unique minifigures and its status as a promotional item could make it a worthwhile addition to a LEGO collection, potentially seeing gradual value increase over time, especially if kept in pristine condition. As a retired set, its value is unlikely to plummet, but substantial gains are also not anticipated.

Not Financial Advice: Content is for educational purposes only. Past performance doesn't guarantee future results. Full disclaimer

⚖ Compare Similar Sets

LEGO Brand Store

LEGO Brand Store • 362 pcs

$34.99

LEGO Store Employee

LEGO Brand Store • 7 pcs

$9.99

LEGO Brand Retail Store

LEGO Brand Store • 155 pcs

$19.99

Compared to larger LEGO Store sets like 40305-1, this set offers a more focused minifigure experience. While other promotional sets might offer more building elements, this set stands out for its unique minifigure selection. If you prioritize minifigure collecting over building, this set is a good choice.

3 Minifigures Included

Bright Pink Torso, White Legs, Bright Light Yellow Hair

4 parts

Blue Torso, Reddish Brown Legs, Red Cap

4 parts

B+

White Torso, White Legs, Reddish Brown Hair

4 parts

This set includes three unique minifigures with distinct torsos, hair, and accessories. These figures are exclusive to this set and represent the LEGO brand, making them highly collectible.

🛒 Where to Buy

eBay

Search listings

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💡 MOC Potential

🏙 Use the minifigures to populate a custom LEGO Store MOC

🌳 Create a small park scene with the minifigures enjoying a day out

🚗 Build a tiny car for the minifigures to drive around in

Community Insights

Real opinions from Reddit and YouTube

What Reddit Says

No Reddit discussions found for this set.

What YouTubers Say

Based on 9 videos

3.2 /5

Mixed

11% positive

BlockTalk AI

The LEGO Store Special Event Minifigure Set (5000023-1) receives neutral attention in YouTube reviews, primarily focused on set identification and store visit hauls. While no strong opinions emerge, the set is documented as a noteworthy exclusive from 2012 events.

LEGO Store 2012 Special 🙂 Event Exclusive Minifigure Set - with 2x4 Brick torso

BrickTsar • 1.4K views Review

Haul #155: New LEGO Store Visit, PAB, BAM, Monthly Mini Build!

Maniac4Bricks • 1.2K views Review

Community Sentiment

Based on 9 YouTube reviews

Not enough Reddit data

YouTube

3.2 /5

Mixed

11% positive

Positive

Mixed

Critical

BlockTalk AI Analysis

What the Community Says

2 YouTube reviews

BlockTalk AI Summary

BrickTsar identifies the set by its numbers, 5000023 or 6001096, highlighting its 2x4 brick torso. Maniac4Bricks includes the set within a larger LEGO store haul, showcasing a visit to a new store location and related promotional builds.

Reddit Reviews

No Reddit reviews found

YouTube Reviews

2 videos

LEGO Store 2012 Special 🙂 Event Exclusive Minifigure Set - with 2x4 Brick torso

BrickTsar

1.4K views Review

Haul #155: New LEGO Store Visit, PAB, BAM, Monthly Mini Build!

Maniac4Bricks

1.2K views Review

Community Content: These reviews are from Reddit and YouTube users sharing their personal experiences. Opinions may vary.

Inventory Statistics

Unique Parts

Official Piece Count

Cataloged Inventory Pieces

Minifigures

Inventory Version: 1

Missing a piece? Use the Missing Piece Checker.

A Piece of LEGO History!
The Special Event Minifigure Set

LEGO Store Special Event Minifigure Set