Black Friday 2025 is on the horizon, and for LEGO enthusiasts, it's the most wonderful time of the year for snagging incredible deals on coveted sets! This guide provides you with the official dates, early deals, and insider tips to maximize your savings and build your dream LEGO collection without breaking the bank. Get ready to strategize and brick on!

LEGO Black Friday 2025: Official Dates and What to Expect

Black Friday officially falls on November 28, 2025. However, the LEGO Black Friday season often kicks off much earlier, with early deals starting as early as the first week of November. Expect a mix of discounts, promotions, and exclusive gifts with purchase (GWPs) from LEGO.com, Amazon, Target, Walmart, and other major retailers. Here's a breakdown of what to expect:

  • Early November: Initial deals and promotions start appearing, often focusing on smaller sets and themes. This is a good time to grab advent calendars before they sell out.
  • Week of Black Friday (Nov 24-28): The main event! Expect the deepest discounts and a wider selection of sets on sale. Be prepared for popular sets to sell out quickly.
  • Black Friday (Nov 28): The peak of the sale. Check for lightning deals and limited-time offers throughout the day.
  • Cyber Monday (Dec 1): Some retailers extend their Black Friday deals through Cyber Monday, while others offer new, specific promotions.

Key Takeaway: Don't wait until Black Friday to start shopping, especially for exclusive or highly sought-after sets. Keep an eye out for early deals and be ready to pounce when you see a price you like.

Deal-Hunting Tools and Strategies

To make the most of LEGO Black Friday, you need the right tools and strategies. Here's how to prepare for the ultimate deal-hunting experience:

Price Tracking Tools

Price tracking tools are essential for monitoring price fluctuations and identifying genuine discounts. Here are a few recommendations:

  • CamelCamelCamel: This tool tracks the price history of products on Amazon, allowing you to see if a "discount" is actually a good deal. You can also set up price alerts to be notified when a product drops below a certain price.
  • Keepa: Similar to CamelCamelCamel, Keepa provides detailed price history charts and allows you to set up price alerts. It also supports multiple Amazon marketplaces.
  • Honey Browser Extension: Honey automatically searches for and applies coupon codes when you're shopping online. It can also track prices and notify you of price drops.

Setting Up Deal Alerts

Don't rely solely on browsing websites. Set up deal alerts to be notified when specific LEGO sets go on sale:

  • Amazon: Use the "Add to List" feature to create a wishlist of LEGO sets you want to buy. Amazon will often send you notifications when items on your list go on sale.
  • LEGO.com: Sign up for the LEGO VIP program to receive exclusive early access to Black Friday deals and promotions. As a VIP, you often get access to deals starting around November 21st!
  • Target and Walmart: Download their apps and enable notifications to receive alerts about sales and promotions.

Email List Signups

Sign up for email lists from LEGO and major retailers to receive exclusive Black Friday previews and early access to deals. Don't forget smaller LEGO retailers as well. Here's why specific newsletters matter:

  • LEGO VIP Email: This is crucial. LEGO VIP members often get early access to Black Friday deals, exclusive GWPs, and double VIP points on purchases.
  • Amazon Deals Newsletter: Get notified about lightning deals and other limited-time offers.
  • Target Circle: Sign up for Target Circle to access exclusive deals and discounts.
  • Walmart Email: Stay informed about rollback prices and special promotions.

Browser Extensions

Browser extensions can automate the process of finding and applying coupon codes, saving you time and money:

  • Honey: As mentioned earlier, Honey automatically searches for and applies coupon codes.
  • Rakuten: Rakuten offers cashback on purchases at many online retailers. Install the browser extension to automatically activate cashback when you're shopping.

Strategic Timing: When to Buy

The timing of your purchases can significantly impact your savings. Here's a week-by-week timeline to guide your strategy:

  • Early November (Now - Nov 10): Focus on securing exclusive sets and GWPs that are likely to sell out. Consider buying advent calendars now, as they tend to sell out quickly.
  • Mid-November (Nov 11 - Nov 23): Monitor prices and watch for early deals on mainstream sets. Be ready to pounce if you see a price you like.
  • Week of Black Friday (Nov 24 - Nov 28): This is when the deepest discounts appear. Be prepared to act fast, as popular sets will sell out.
  • Black Friday (Nov 28): Check for lightning deals and limited-time offers throughout the day.
  • Cyber Monday (Dec 1): Some retailers extend their Black Friday deals through Cyber Monday, while others offer new, specific promotions.

Historical Data: Last year, Star Wars sets sold out by November 29th morning, but City sets had deals through Cyber Monday. This suggests that popular licensed themes are more likely to sell out early, while more widely available themes may have deals that last longer.

Best Time to Buy Different Categories:

  • Exclusive Sets: Buy NOW before they sell out. LEGO exclusives and limited-edition sets rarely receive deep discounts and are more likely to sell out quickly.
  • Mainstream Sets: Wait for Black Friday. Sets that are widely available at multiple retailers are more likely to see significant discounts on Black Friday.

Retailer-Specific Intel: Where to Shop

Each retailer has its own strengths and weaknesses when it comes to LEGO Black Friday deals. Here's a breakdown of what to expect from each:

LEGO.com

  • LEGO VIP Early Access: As mentioned earlier, LEGO VIP members often get early access to Black Friday deals.
  • Exclusive GWPs: LEGO.com often offers exclusive gifts with purchase that you can't find anywhere else.
  • Double VIP Points: LEGO.com sometimes offers double VIP points on purchases during Black Friday, which can be a great way to earn rewards towards future purchases.

Amazon

  • Lightning Deals: Amazon is known for its lightning deals, which are limited-time offers that can be a great way to save money. Check hourly for new deals.
  • Subscribe & Save Stacking: If you're buying a set that's eligible for Subscribe & Save, you can often stack the Subscribe & Save discount with the Black Friday discount.

Target

  • RedCard 5% Discount: If you have a Target RedCard, you'll save an additional 5% on your purchases.
  • Target Circle Deals: Target Circle offers exclusive deals and discounts to members.

Walmart

  • In-Store vs. Online Pricing Differences: Be aware that Walmart's in-store and online pricing can differ. Check both before making a purchase.

Which Retailer Historically Has Best Deals on Which Themes:

  • Amazon: Often has the best deals on Star Wars, Marvel, and other licensed themes.
  • Target: Often has good deals on City, Friends, and other sets aimed at younger builders.
  • Walmart: Can be a good option for finding clearance deals on older sets.

Specific Product Recommendations and Pricing Predictions

Here are a few specific LEGO sets to keep an eye on during Black Friday 2025, along with pricing predictions:

Avoiding Common Mistakes

Don't fall for these common Black Friday traps:

  • Waiting Until Black Friday for Exclusive/Limited Sets: As mentioned earlier, these sets sell out quickly. Buy them early to avoid disappointment.
  • Assuming All Retailers Have Same Deals: Price compare! Different retailers will have different deals on different sets.
  • Falling for "Fake Discounts": Watch out for retailers who mark up the MSRP before applying a "discount." Use price tracking tools to see the historical price of a set before making a purchase.

What to Consider When Buying

Before you start adding LEGO sets to your cart, consider these factors:

  • Age Range: Ensure the set is appropriate for the recipient's age and skill level.
  • Interests: Choose sets that align with the recipient's interests, whether it's Star Wars, Harry Potter, or vehicles.
  • Budget: Set a budget and stick to it. It's easy to get carried away during Black Friday.
  • Display Space: Consider the size of the set and whether you have enough space to display it.

Conclusion

LEGO Black Friday 2025 is a fantastic opportunity to expand your LEGO collection or find the perfect gift for the LEGO fan in your life. By using the strategies and tips outlined in this guide, you can maximize your savings and avoid common mistakes. Remember to start early, price compare, and be prepared to act fast when you see a deal you like. Happy building!

Maximize your savings this Black Friday 2025 with our LEGO buying guide! Learn about official dates, early deals, price tracking, and retailer-specific strategies.

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Get ready for LEGO Black Friday 2025! This guide provides you with the official dates, early deals, and insider tips to maximize your savings and build your dream LEGO collection.