Report to Hero Factory!
BULK is ready with his laser drill!

Overpower the Brain Attack with this 50-piece set from 2013! Features high-impact shield and hero core locking clamps.

🏛 Heroes
Set #44004

Bulk

Bulk is a solid entry in the Hero Factory line.

🏆 Best For: Younger LEGO fans interested in action figures and the Hero Factory theme. ⏱ 1 hr build 🧩 50 pcs 🎂 Ages 6+
★★★☆☆ 3.4 from 2 reviews

Fans appreciate Bulk for its unique Hero Factory design and posability, making it a fun action figure for play. However, some find the build simplistic and the set lacking in complexity compared to other LEGO themes.

MSRP
$9.99
Best Price
$8.99
You Save
10% OFF
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📝 Our Take

Bulk is a solid entry in the Hero Factory line. Released in 2013, this set offers a straightforward build with posable limbs and a distinct aesthetic that blends robotic and organic elements, characteristic of the Hero Factory theme.

This set is perfect for younger LEGO fans and Hero Factory enthusiasts. The build is quick and easy, making it a great starter set, and the figure provides decent playability.

Skip this if you're looking for complex building techniques or a large display piece. This set is relatively small and simple, consider larger Hero Factory sets or Technic figures for a more challenging build.

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How does Bulk compare to other Hero Factory sets in terms of design and playability? What are some creative ways to pose Bulk for display? Is Bulk a good set for introducing younger builders to the Hero Factory theme? How much value can be expected from a MISB (Mint In Sealed Box) Bulk set?

🧱 Building Experience

🧩
50
Pieces
1h
Build Time
📊
Beginner
Difficulty
👤
6-12
Ages
Build Highlights:
  • Simple construction ideal for beginners
  • Focus on poseability and play
  • Utilizes ball joints for dynamic posing
  • Distinct Hero Factory design aesthetic

📈 Investment Analysis

↑ Trending up since release
C+
Investment Grade
⏳ Appreciating
Bulk, as a retired Hero Factory set, has seen a price increase over its original MSRP. While Hero Factory isn't as widely collected as some other LEGO themes like Star Wars or Modular Buildings, its dedicated fanbase and the set's age contribute to its potential as a niche investment. The relatively low piece count might limit significant appreciation, but complete, unopened sets could hold value for collectors. The rising price trend suggests some demand exists.

Not Financial Advice: Content is for educational purposes only. Past performance doesn't guarantee future results. Full disclaimer

📖 About This Set

Overpower the evil brain attack with BULK!

 

Report to LEGO® Hero Factory briefing room immediately! The evil brains are trying to take over the galaxy and we need some heavy-duty defenses to fend them off! We're equipping you with Hero Factory weapons: a high-impact shield, visor armor and hero core locking clamps. Your high-speed laser drill is perfect for breaking through the rocky armor of 44005 BRUIZER. Be ready for anything in this battle!

  • Features rotating laser drill, flick missile, awesome high-impact shield, visor armor and super-tough hero core locking clamps
  • Includes highly durable and poseable design with translucent armor elements
  • Spin the laser drill!
  • Fire the flick missile!
  • Lock the clamps to protect the hero core!
  • Battle with 44005 BRUIZER!
  • Combine with 44005 BRUIZER using building instructions available at LEGO.com/herofactory!
  • Also includes unique code worth 400 game points for LEGO® Hero Factory Brain Attack mobile app and online game at www.LEGO.com/herofactory
  • Stands over 7" (18cm) tall!

 

Compare Similar Sets

Compared to other Hero Factory sets, Bulk offers a smaller, more accessible entry point. While sets like Rocka XL (44000-1) provide a more complex build and larger figure, Bulk's simplicity and lower price point make it appealing to younger builders or those new to the theme. Consider larger Hero Factory sets for more advanced building techniques and larger figures.

📦 Full Parts Inventory - 28 unique parts • 48 total pieces

This set includes a variety of specialized Hero Factory pieces, including limb covers and skeletal components, useful for creating custom figures. The orange and pearl titanium elements offer unique color options for MOC builders.

🛒 Where to Buy

LEGO (UK)
✓ In Stock
£7.99
eBay
✓ In Stock
$8.99
Walmart
✓ In Stock
$9.49
Target
✓ In Stock
$9.99
LEGO (US)
✓ In Stock
$9.99
LEGO (CA)
✓ In Stock
$11.99
Amazon

💎 Notable Parts

Dark Bluish Gray Large Figure Skeletal, Limb with 2 Ball Joints, and Ball Socket (4x) $0.60
Orange Arm Mechanical with Clip [Thick Support] (4x) $0.80
Trans-Neon Orange Large Figure Limb Cover, Size 3, Armor with Ball Joint Socket (3x) $1.50
Pearl Titanium Large Figure Limb Cover, Size 4, Armor with Ball Joint Socket (2x) $1.00
White Large Figure Chest Badge with 'H' Hero Factory Logo on Light Bluish Gray Background Pattern (1x) $0.75
Est. BrickLink Part Value
$4.65

💡 MOC Potential

🤖 Alternate robot designs with different weapon configurations
🚗 Futuristic vehicle or mech using the figure's frame
🌳 Alien creature or robotic animal build

📰 Heroes News

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📖 Building Instructions 3

Bulk Instructions
44004_X_44004 BULK + 44005 BRUIZER
Download PDF
Bulk Instructions
BI 3010/32-44004 V.29
Download PDF
Bulk Instructions
BI 3010/32-44004 V.39
Download PDF

Charts Inventory Statistics

28
Unique Parts
48
Total Pieces
0
Minifigures
Inventory Version: 1