Whoever at Lego came up with this new ad campaign, deserves a raise. Because this was awesome

I just saw this new ad whilst scrolling on my Instagram Reels , and this made me smile and brought a tear to my eye. "Keep playing and see what happens", usually used as a warning from parents to kids to tell them to stop messing around before they get into trouble, is now being flipped: "Keep playing. See what happens!", now used in a playfully, inviting tone, to encourage creativity and the power of play, and being open to the great possibilities that play can lead to. Genius. I love it. ...