The LEGO Group Launches LEGO Fan CoLab
The LEGO Group officially launches the LEGO Fan CoLab, a brand-new initiative designed to replace the long-standing LEGO Ambassador Network (LAN). While the previous LAN served as a centralized communication channel primarily for LEGO communities, user groups, blogs, and content creators to interact directly with the company, the newly established Fan CoLab significantly expands the scope of engagement. This modern platform encompasses a much broader ecosystem, including developers, artists, builders, event organizers, media outlets, and independent creators who actively contribute to the global LEGO fan experience.
Under the updated structure, all participants are organized into three distinct categories: Recognized LEGO Fan Creators, Recognized LEGO Fan Communities, and Recognized LEGO Fan Events. As part of this transition, platforms like The Brick Fan step into the role of Recognized LEGO Fan Creator, receiving promotional items such as a branded sign to highlight their involvement with the Fan CoLab. Despite the organizational shift, the core benefits of recognition remain intact, continuing to provide participants with direct lines of communication, press access, event support, and opportunities to share vital LEGO news with their audiences.
This rebranding and expansion signal a renewed commitment by the LEGO Group to support the diverse and growing community of adult fans and content creators. While titles and networking structures evolve, everyday readers and builders can expect the same dedication to breaking news, set reveals, and reviews. As you track down the latest releases and build your collection, you might want to organize your workspace or pick up a brick separator to help with your next major build.
A few weeks ago, LEGO officially launched the LEGO Fan CoLab which replaces the LEGO Ambassador Network. If you didn’t know the LEGO Ambassador Network (LAN) was a centralized place where LEGO communities, LUGs, content creators, blogs, etc. could interact with each other but mainly it was for a line of communication with LEGO directly. There were also some perks for being a recognized community including access to press releases, early review sets, support for events, etc. The new LEGO Fan...
Read the Full Article
This is a summary. Read the complete story at The Brick Fan.