LEGO Announces Partnership with Sanrio – Hello Kitty and Friends Sets Coming 2027

LEGO has officially announced a new partnership with Sanrio to bring LEGO Hello Kitty and Friends to life in 2027. There’s no information yet on what will be coming but fans of Hello Kitty will be ecstatic to hear about this new partnership. The LEGO Group and Sanrio® announce new multi-year partnership to bring Hello Kitty and Friends universe to life in LEGO® brick form BILLUND, DENMARK, & TOKYO, JAPAN, 06 October 2026: Today, the LEGO Group and Sanrio Co., Ltd. reveal an exciting new...