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LEGO announces “Editions” imprint and kicks off new partnership with FIFA ahead of 2026 World Cup [News]
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In 2025, the LEGO Group’s biggest play for audience expansion was a partnership with F1 that led to a range of sets and even a real-world racing team with F1: Academy. In 2026, LEGO begins a partnership with FIFA around the biggest sport in the world: football (soccer to you Americans). The collaboration begins with Continue reading → The post LEGO announces “Editions” imprint and kicks off new partnership with FIFA ahead of 2026 World Cup [News] appeared first on The Brothers Brick.
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