Is Lego collecting increasing?

There's no doubt that the more people talk about investing in Lego, the more investors there will be, and the less profitable it will be to invest in it. And I understand that this is exactly what has happened in the last 10 years. But I was wondering if all this Lego hype on social media won't also significantly increase the number of collectors, albeit more slowly than it has with investors, and won't this bring Lego investing back to at least the slightly better times it is today? ...