I guess it’s Pokémon’s turn

Reddit user /u/BrickYoda recently shared an unexpected discovery at a local Target store, spotting a LEGO promotional display positioned right at the front entrance. The user found it quite unusual to encounter LEGO promotions in this specific location, especially given the unexpected cross-branding theme of the surrounding area.

The promotional display specifically ties into a Target Pokémon Smart Play tote. The unusual setup seemingly encourages shoppers browsing the Pokémon merchandise to consider purchasing LEGO sets as well, bridging two massive collecting hobbies right at the store's entrance.

While the post does not mention specific set numbers, prices, or release dates, it highlights an interesting retail marketing strategy happening at major stores. Fans who enjoy organizing their growing collections after a successful Target run might want to invest in a LEGO storage organizer to keep all their loose bricks and promotional items neatly sorted.