I attended a close-door demonstration of the (Pokemon) Smart Play Sets

Got to attend a corporate LEGO event at the local Discovery Centre through my job. They started with a brief presentation on the Smart bricks + 2 yet-unreleased ads of the new pokemon sets, followed by a hands-on demonstration of the new Pokemon Smart Play sets/some Star Wars sets. Sets 75421, 75423, 75424, 75425, 72164 & 72167 were all out and assembled to be 'played' with. Honestly, I came pretty skeptical but left understanding what they're trying to achieve with the bricks, and can...