Build. Play. Display. Repeat? Is LEGO® Creator 3-in-1 losing sight of its raison d’être?

For me, Creator 3-in-1 has been the quintessential LEGO® Theme: Build something. Play with it. Rebuild into something else. Rinse and repeat. Simple! The theme took off as The LEGO Group recovered from an existential financial crisis in the mid-2000s, and it shows the importance of refocusing on the brick after trying their hand at […]