Anyone else ever get a “damaged box” Lego Points Discount?

I was just at my local store and they had a little sign under the Star Trek Enterprise set saying “Ask us about bonus reward points on this set.” I was super curious cause its been on my wishlist but Ive been trying to keep my powder dry for Minas Tirith so to speak, so I asked if it was a double point set or something like that. Turns out they got a whole palette of them that had some minor box damage during shipping, and they were giving an extra $50 in lego rewards to anyone that picked up...