Bluey

The Bluey minifigure is highly desirable for collectors due to the immense popularity of the Bluey animated series, which has captured the hearts of children and adults alike. This minifigure marks the first time Bluey has been rendered in LEGO form, making it a must-have for fans of the show and LEGO collectors interested in licensed themes.

The unique molded head and printed torso accurately represent the character's design, enhancing its appeal. As a relatively new release, its long-term collectibility will depend on the continued popularity of Bluey and the availability of other related LEGO sets.

The Bluey minifigure appears in two sets released in 2025, including a relatively inexpensive promotional set (30687-1). This suggests that while it may not be exceedingly rare initially, its availability is tied to specific sets, meaning once these sets are retired, the minifigure's rarity could increase. The absence of regional exclusives or special editions at launch keeps its accessibility fairly uniform across markets.

The investment potential of the Bluey minifigure is promising, given the strong brand recognition and the character's appeal to a broad audience. As the sets containing this minifigure retire, demand could outstrip supply, potentially driving up its value on the secondary market. However, the initial availability in multiple sets and the low price point of the promotional set temper expectations for immediate substantial gains. Monitoring the performance of other licensed character minifigures, especially those from popular children's shows, will provide useful comparisons.