Aloy, Smile

Aloy, from the Horizon video game franchise, is a highly anticipated minifigure due to the popularity of the games. This particular version, with a smile, captures a warmer side of the fierce character. As the first LEGO minifigure of Aloy, it's expected to be a must-have for fans of both LEGO and the Horizon series.

The unique molded hairpiece and detailed torso and leg printing accurately represent Aloy's distinctive outfit, making it visually appealing and desirable for collectors. The character's strong female lead role and the game's immersive world contribute to her collectibility.

This Aloy minifigure appears in only one set as of 2025 (77037-1), which initially suggests a degree of scarcity. The set's price point is relatively accessible, making it easier for collectors to acquire the minifigure. However, its availability in the long term will determine its true rarity.

If the set retires quickly or is a limited production run, the minifigure's value could increase significantly. Conversely, if the set remains in production for an extended period and is widely available, the minifigure may become more common.

As a brand-new minifigure based on a popular video game franchise, Aloy has good investment potential, especially if the Horizon theme proves to be successful for LEGO. Initial demand is likely to be high, driven by both LEGO collectors and fans of the game.

The long-term investment potential will depend on the character's continued popularity and the availability of the set. If LEGO produces more Horizon sets with different Aloy variants, this initial version could become a sought-after collectible. Keep an eye on aftermarket trends and the set's retirement status.