Why I think the Smart Brick is destined to fail...

Over the years many toy producers have created interactive toys that interact with each other. While I think the idea is cool, I do not think it is going to succeed the way that they have launched them. Their idea was to use Star Wars as the launch vehicle and my guess is that because SW Lego fans are used to paying a tax for that IP. Well not only is Lego lumping the Star Wars tax in, they are now trying to lump in the Smart Brick tax as well. In my opinion this should have been launched on...