LEGO announces 999-piece maximum size for future sets

BILLUND, DENMARK: The LEGO Group announced a new direction for its retail toy design strategy, revealing today that all sets released from 1st January 2027 will be subject to size limitations. Speaking about the new strategy, one of the LEGO Group Heads of Design, Mette Tåbeligt, discusses what this approach can mean for the future of LEGO products, storytelling and the planet: “We feel that the introduction of a size limit to sets is a vital decision to focus our teams, from design to...