Do you consider Ninjago to be mainstream?
BlockTalk Summary
The LEGO Ninjago theme experienced a fluctuating journey in popularity, raising the question of whether it can be considered mainstream. Initially a hit in 2011, Ninjago's popularity declined after its second season, shifting towards a more niche audience. Despite periods of renewed interest, such as the theatrical movie and tie-in video game, the franchise often faded from mainstream attention.
Ninjago's popularity has seen peaks and valleys. The show's initial success was followed by a decline, with many viewers losing interest after the "snake" or "Golden Ninja" seasons. The franchise faced a low point after season 7, leading to a brief cancellation. However, the theatrical movie and associated video game brought Ninjago back into the public eye, introducing new fans. The series then faded again, only to resurface with the "Dragons Rising" series.
Recently, Ninjago has seen a resurgence, thanks to a Fortnite crossover and the greenlighting of a live-action film. This has led to discussions about whether Ninjago is truly mainstream. While the brand has moments of popularity and can stand on its own, it may not consistently capture the general audience's attention.
Technically, Ninjago was mainstream before. Back in 2011 when the show first came out, lots of people guzzled Ninjago like nobody's business. However, after season 2, the show's popularity fell off hard. That's not to say people didn't know about Rebooted or Tournament of Elements but it's safe to say that Ninjago started catering itself toward a more niche fanbase. To this day, ask a random Joe Shmoe if they've ever heard or watched Ninjago and they'll probably say something along the lines...
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