Divergent Ideas: How LEGO Themes Evolve
BlockTalk Summary
The LEGO Art theme has evolved, leading to a visual identity update that reflects its expanded scope beyond mosaic builds. The new logo and box design align with the 18+ range aesthetic, signaling a shift towards more diverse artistic expressions within the theme.
The LEGO Art theme's origins can be traced back to the LEGO Dots theme, which introduced the concept of using 1x1 tiles for artistic expression. LEGO Art initially focused on mosaic depictions of celebrities, characters, and intellectual properties, utilizing the same 1x1 round tiles. This built upon previous LEGO experiences with mosaics, including promotional sets, subthemes, and the Personalised Mosaic Maker installations. The original logo, while appropriate for the initial focus on mosaics, became less relevant as the theme incorporated sculptural pieces and more innovative concepts.
The evolution of the LEGO Art theme mirrors the development of the Architecture theme. The updated visual identity, including the new logo, aims to accommodate the theme's growth and embrace various forms of art. The new logo uses Helvetica typesetting, which is intended to be versatile and adaptable to any form of art under the Art range's umbrella.
For LEGO fans interested in exploring the LEGO Art theme, consider a LEGO art set to get started.
LEGO themes aren’t static. They are sculpted over time by fans, designers, and a few corporate curveballs. From Art to Ideas, we explore how LEGO themes outgrow their origins and reshape their purpose, all while trying to stay true to their core.
Read the Full Article
This is a summary. Read the complete story at BrickNerd.
