Article Summary

LEGO has officially confirmed Black Friday 2025 dates: November 28–30. But you don't have to wait—early deals are already live across major retailers. We've rounded up the best early discounts on AFOL favorites, retiring sets, and popular themes.

Mark your calendars, LEGO fans! LEGO's official Black Friday sale runs November 28–30, 2025, but savvy shoppers are already locking in discounts weeks ahead of the main event. Whether you're hunting for retiring sets, adult-line favorites, or gifts for the holidays, this guide covers everything you need to know about LEGO Black Friday 2025.

Quick Black Friday 2025 Overview
  • Official LEGO Black Friday: November 28–30, 2025
  • Cyber Monday: December 1, 2025
  • Early deals: Already live at select retailers
  • Best strategy: Buy retiring sets NOW, wait for Cyber Monday on evergreen sets

Official Black Friday Dates & What to Expect

LEGO's official Black Friday sale kicks off Friday, November 28 and runs through Sunday, November 30, 2025. Historically, LEGO offers:

  • 15–30% off select sets across all themes
  • Exclusive gift-with-purchase promotions (free mini-sets with qualifying orders)
  • Early VIP access for LEGO VIP members (typically 24–48 hours ahead)
  • Bundle deals on themed collections

Cyber Monday 2025: December 1

Cyber Monday (December 1, 2025) often extends Black Friday discounts with additional online-exclusive deals. If you miss Black Friday, Cyber Monday is your second chance—and sometimes the discounts are even deeper on select sets.

💡 Pro Tip: VIP Members Get Early Access

Join LEGO's free VIP program before Black Friday to unlock early access to deals (usually 24 hours ahead of general sale). You'll also earn points on every purchase (5% back in LEGO rewards) and get exclusive offers.

Best Early LEGO Deals to Grab Now

You don't have to wait until November 28. Major retailers are already offering early Black Friday discounts on popular LEGO sets. Here are the standout deals by theme:

Botanical Collection Deals

The LEGO Botanical Collection remains one of the most popular adult lines, and early discounts are live now:

Why buy now: Botanical sets are evergreen and rarely see discounts deeper than 25%. If you've been eyeing one for your home office or as a gift, these early deals are worth grabbing.

Star Wars Early Deals

Star Wars LEGO sets are perennial Black Friday favorites. Early discounts spotted:

Why buy now: UCS sets rarely go on sale. A 20% discount on the Millennium Falcon is exceptional and may sell out before Black Friday arrives.

Creator 3-in-1 & Icons

Creator 3-in-1 sets and the Icons line offer versatility and display-worthy builds:

Why buy now: Icons sets are premium display pieces that hold their value. Early discounts of 15–20% are strong and unlikely to improve significantly by Cyber Monday.

Disney & Friends

Perfect for holiday gifts, Disney LEGO sets are seeing early markdowns:

Technic Deals

For builders who love mechanics and engineering:

⚠️ Pricing Note: Prices listed are accurate as of October 25, 2025, and may fluctuate across retailers. Always verify current pricing before purchase.

Retiring Sets to Prioritize

LEGO discontinues sets regularly, and once they're gone, prices skyrocket on the secondary market. If you see a retiring set on sale, grab it now—it won't be restocked after it sells out.

Confirmed & Rumored Retiring Sets (Late 2025)

Strategy: Don't wait for Black Friday on retiring sets. Early deals are your best bet, as stock will dwindle rapidly once official retirement is announced.

🚨 Retiring Sets Sell Out Fast

LEGO retiring sets typically see a 2–5x price increase on resale markets (eBay, Amazon third-party sellers) within 6–12 months of retirement. If you want a set for your collection (not resale), buy it at retail while you still can.

Where to Find the Best LEGO Black Friday Deals

Not all retailers offer the same discounts. Here's where to shop for the best LEGO Black Friday deals:

  • LEGO.com: VIP early access, exclusive gift-with-purchase, free shipping over $35
  • Amazon: Deep discounts on older sets, fast Prime shipping, price tracking tools
  • Target: RedCard holders get extra 5% off, in-store pickup, occasional exclusive sets
  • Walmart: Competitive pricing, rollback deals start early, good stock levels
  • Best Buy: Rewards members earn points, occasional exclusive bundles

Price Tracking Tips

Use these tools to monitor LEGO prices and get alerts when deals go live:

  • CamelCamelCamel: Amazon price history tracker — shows if a "deal" is truly a discount
  • Honey browser extension: Auto-applies coupon codes and tracks price drops
  • Brickset.com: LEGO database with price tracking and regional availability

What to Wait For: Cyber Monday Strategy

Not every set needs to be purchased on Black Friday. Here's what typically sees better deals on Cyber Monday:

  • Evergreen sets: City, Friends, Ninjago — always in stock, more likely to see deeper Cyber Monday discounts
  • Older releases: Sets from 2–3 years ago that need to clear shelf space
  • Advent calendars: After Thanksgiving, remaining stock gets marked down further
  • Duplicates/gifts: If you're buying multiples for gifts, Cyber Monday bundle deals can save more

What NOT to wait for: Retiring sets, UCS Star Wars, flagship Icons sets, limited editions — these will sell out before Cyber Monday arrives.

Frequently Asked Questions

Q: When do LEGO's official Black Friday deals start?

A: November 28–30, 2025. However, many retailers begin offering early Black Friday discounts in mid-to-late October. LEGO VIP members typically get early access 24–48 hours before the public sale.

Q: Are Black Friday LEGO deals better than Cyber Monday?

A: It depends on the set. Retiring sets and high-demand releases (UCS Star Wars, flagship Icons) see their best pricing during Black Friday or earlier. Evergreen sets (City, Friends) often get deeper discounts on Cyber Monday as retailers clear remaining inventory.

Q: Should I buy from LEGO.com or third-party retailers?

A: Compare both. LEGO.com offers VIP points (5% back), exclusive gift-with-purchase promos, and guaranteed authenticity. Third-party retailers (Amazon, Target, Walmart) sometimes offer steeper discounts (20–30% off) and faster shipping. Use price trackers to compare.

Q: Will LEGO gift-with-purchase promotions stack with Black Friday discounts?

A: Usually, yes! LEGO.com typically allows Black Friday discounts to stack with GWP (gift-with-purchase) offers, but there are minimum spend thresholds (e.g., free set with $100+ purchase). Read promotion details carefully.

Q: How can I find out which sets are retiring?

A: Check Brickset.com's "Retiring Soon" database. LEGO doesn't officially announce retirements until sets are nearly sold out, but community tracking on sites like Brickset and Reddit's r/legodeal accurately predict retirements based on stock levels and age.

Final Thoughts: Lock in Early Deals, Plan for Cyber Monday

LEGO Black Friday 2025 is shaping up to be one of the best sale events of the year, with early deals already offering 15–25% off fan-favorite sets. The smartest strategy? Buy retiring sets and high-demand UCS models NOW while stock is available, then wait for Cyber Monday to scoop up evergreen sets at potentially deeper discounts.

Whether you're building your own collection or shopping for holiday gifts, this is the time to act. Happy building, and may your cart be full of bricks!

🎯 Start Shopping Early Deals Now

Early Black Friday discounts are live across major retailers. Don't wait for November 28—the best sets sell out fast.

Pricing Disclaimer: All prices and availability are accurate as of October 25, 2025, and are subject to change. Third-party retailer pricing may fluctuate. Always verify current pricing before purchase.